Public Awareness Prize Winners 2013

Two winners shared £50,000 of prize money for their work raising public awareness of ongoing testing.





PETA, Laboratory Investigations Department, USA

For their high-profile campaigns against organisations that test on animals and that provide support services for animal testing.

Award: £25, 000

Accepted by: Justin Goodman, Laboratory Investigations Department (LID) director.




Mandy Carter



SAFE (Save Animals from Exploitation) New Zealand

For publicising the use of animal-testing in national drugs regulation and helping consumers to buy cruelty-free products.

Award: £25, 000

Accepted by Mandy Carter, SAFE Campaign Manager




Also short-listed in 2013

The Ghosts in Our Machine – Canada
For their cross-platform documentary illuminating the lives of individual animals living within and rescued from the machine of our modern world.

NOAH – Germany
For their innovative and memorable campaigns encouraging people to think about, and then re-think, animal testing.

Be Cruelty-Free Campaign, HSI – Global
For their multi-pronged campaigns for animal-free testing, which have helped to achieve international legislative change.

People for the Ethical Treatment of Animals (PETA) – India
For their eye-catching popular campaigning which helped bring about a ban on cosmetic testing on animals in India.

Coordinamento Fermare Green Hill – Italy
For the rescue of 2700 beagles from a major European company breeding animals for vivisection.

Andre Menache – UK
For his multi-platform and international campaigning against animal testing.

Beagle Freedom Project – USA
For their high-profile work rescuing beagles from laboratories in the US and Europe.

New England Anti-Vivisection Society – USA
For their campaign to end the use of chimpanzees in US research and release them to sanctuary.