Lush Prize is launched!

INAUGURAL LUSH PRIZE TO STAMP OUT ANIMAL TESTING IS LAUNCHED

Leading ethical brand will award £250,000 prize to promote cruelty-free research

Campaigning cosmetics company Lush today announces the creation of the first ever Lush Prize to help bring an end to animal testing in the wake of the continuing failure to ban these practices.

The Lush Prize will reward groups or individuals working in the field of cruelty-free scientific research, awareness-raising and lobbying.

The prize has been created by Lush in partnership with Ethical Consumer ensuring that the award process is impartial, rigorous and comprehensive in scope.

Its £250,000 annual prize fund – the biggest prize in the alternative testing sector – seeks to focus pressure on safety testing for consumer products in a way which complements projects already addressing alternatives to the animal testing of medicines.

The Lush Prize was launched today at a media breakfast briefing at The Ivy in London. Co-founder of Lush Mark Constantine OBE chose the timing and venue to make a very specific point.

Mark Constantine, co-founder of Lush comments:

“Our customers want safe cosmetics tested without the involvement of animals. 21 years ago, here in this room, almost to the hour we launched a policy that promised that there would there be no animal testing of our product or ingredients. We went further and worked with our suppliers to stop the use of any animals for any of their safety testing. Sadly animal testing for the cosmetics industry is still widespread. In fact new legislation has increased it.

“In 21 years a lot has changed but still much of the cosmetic industry cannot guarantee safe cosmetics tested without the involvement of animals. So here at Lush we are trying another tack. Today we are launching a prize worth a quarter of a million pounds and we hope to fund the Eureka moment: when a breakthrough is made to end animal testing of cosmetics forever.”

The ‘Eureka’ element plans to make available the full £250,000 for a ‘proof of concept toxicity pathway study.‘  This is for researchers working very specifically in the field of 21st Century Toxicology which seeks to understand ‘toxicity pathways’ at a fundamental level.

In years when no breakthrough event occurs, prizes of £50k each (totalling £250k) will be awarded in the following categories:-

·       Science Prize – the development of replacement non-animal tests

·       Training Prize – training researchers in non-animal methods

·       Lobbying Prize – policy interventions to promote the use of replacements

·       Public Awareness Prize – public-awareness raising of ongoing testing

·       Young Researcher Awards – to five post-graduates specialising in replacements research

Rob Harrison, editor of Ethical Consumer comments:

“In designing this Prize we have spoken to lots of campaigners and researchers. The reasons that animal testing is still widespread are complex. This is why the Prize, as well as having a breakthrough element,  has five additional awards including prizes for lobbying regulators and training researchers in non-animal methods.

“By targeting significant new funds each year at each of these key pressure points, the Prize hopes to make a real difference to replacing animal testing with effective alternative  methods.”

The first Lush Prize Awards are scheduled to take place in London in November 2012. The winners will be chosen by a panel of high profile figures from the animal welfare world and scientific community.

Details of the nominees and the high profile awards panel for The Lush Prize will be released in the run up to November’s awards event.

For more information on the prize and for details on how to nominate your favourite projects visit:

www.lushprizedev.org.gridhosted.co.uk

Ends

For more information on The Lush Prize contact Katy Brown via katy@ethicalconsumer.org or 0161 226 2929.  For hi-res images and interview opportunities please contact Richard Hector-Jones on richard@creativeconcern.com or call 0161 236 0600 / 07966 378 968

Notes to editors:-

About Lush

Lush is a campaigning manufacturer and retailer of fresh handmade cosmetics with shops in forty nine countries.  The Lush Prize is one element in a recently launched broader campaign called ‘Fighting Animal Testing’.

About Ethical Consumer
Ethical Consumer Research Association is a not-for-profit, UK-based, research and consultancy co-operative specialising in independent research into social and environmental issues.